Anthem Kitchen + Bar

IDENTITY // BRANDED MATERIALS // signage // CUSTOM ARTWORK

2018 // project completed at hacin + associates

This long known dining establishment in historic Boston’s Faneuil Hall area needed a brand refresh and a rethink of its artwork and street presence. The project included a new identity design for Anthem, light-hearted copywriting for use across media, business cards, glassware, coasters, environmental artwork, and a system of menus including lunch, dinner, cocktail, late night, and takeaway. The identity and custom artwork concept highlights Boston’s history as a stage for the American Revolution, taking inspiration from old broadsheets, monochromatic printing, painted portraiture, and an age of rebellion, all with a modern energy. Custom made artwork includes contemporary graphic compositions of well-known portraits of revolutionary figures - some given playful smirks in place of their original dispositions - and hand-dipped framed canvases in bold, energetic colors, all conceived and created in-house. The streetfront and patio feature vibrant exterior signage and awnings facing the bustling Quincy Market.

*Photography ©Emily Neumann. Other hands assisting in the hand-dipped paintings include Christine Rankin Manke, Tae Shimamoto, Anna Durkin, and Kathryn Platt.